Privacy Policy


What This Privacy Policy Covers

This policy covers how The Link Group treats personal information that we collect and receive during the course of market research studies that we conduct on behalf of our clients. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.

This policy does not apply to the practices of companies that The Link Group does not own or control, or to people that The Link Group does not employ or manage.

Information Collection and Use - General

The Link Group sometimes collects personal information, such as your name or e-mail address, when you participate in market research studies with us. We do this in order to contact you for payment of research incentives, for contacting you for future research efforts, or to distribute information that you may have requested during participation in a research study. We may occasionally combine information about you that we have with information we obtain from other sources, such as the Dun & Bradstreet database or other research sample sources.

The Link Group uses the information we collect for demographic analysis of research data. All data reporting that we do for our research clients is done anonymously; your research responses will never be associated with you by name.

The Link Group will inform respondents in detail as to what they are agreeing to when participating in research.


The Link Group will not contact children under age 13 for research purposes without a parent's permission.

The Link Group will not ask a child under age 13 for more personal information, as a condition of participation in research, than is reasonably necessary to participate in a given research study. 

Information Sharing and Disclosure

The Link Group does not rent, sell, or share personal information about you with other people or nonaffiliated companies. The Link Group is required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, and The Link Group assumes liability in cases of onward transfers to third parties.

Video and Audio Taping

The Link Group sometimes records research sessions, such as focus groups, one-on-one interviews, or telephone interviews, for note taking and documentation purposes. If we do so, we will inform our research participants prior to recording and will give them the opportunity to decline to be recorded. Research respondents must grant us permission to record in order for us to proceed.

Your Ability to Edit and Delete Your Personal Information - General

With the exception of individuals whom we may recruit for participation in an ongoing research panel, we do not maintain information on you as an individual; we do not maintain preferences or “account information” as we do not have user accounts for our research participants.

Research panel members will have access to their individual account information so that they can modify or update their personal information, such as name, occupation, e-mail address or other pertinent information. The mechanism for updating such information will be shared with panelists at the time they enroll in a panel.

Anyone who wishes to opt out from contact for research studies may do so at any time by sending an e-mail to

Note that The Link Group often works with outside research sample providers, such as Research Now, Survey Sampling or Toluna. In these cases, we rely on those companies to provide research participants who have agreed to participate in research studies. If we contact you through one of these providers, you may still opt out with us and you may also contact us to determine which source we used to obtain the information necessary to contact you.

Confidentiality and Security

We limit access to personal information about you (name, e-mail address, mailing address, phone number) to employees who we believe reasonably need to come into contact with that information. We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

EU and Privacy Shield Statement

The Link Group is located in the United States and we collect, store, and process your personal information in the United States. These activities are governed by applicable United States laws and regulations in this Privacy Policy. The Link Group is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC)  

The Link Group complies with the EU-U.S. Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. The Link Group has certified that it adheres to the Privacy Shield Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Privacy Shield program, and to view our certification page, please visit:

In compliance with the EU-U.S. Privacy Shield Principles, The Link Group commits to resolve complaints about your privacy and our collection or use of your personal information. EU citizens with inquiries or complaints regarding this privacy policy, or who wish to file a complaint or dispute related to or arising out of your use of our sites, should first contact The Link Group at


or by mail at:

The Link Group Privacy Team

7000 Peachtree Dunwoody Rd.

Building 10

Atlanta, GA 30328

United States

The Link Group has committed to refer unresolved privacy complaints under the EU-U.S. Privacy Shield Principles to an independent dispute resolution mechanism, Privacy Trust. If you do not receive timely acknowledgment of your complaint, or if you feel that we have not satisfactorily addressed your complaint, you can visit the Privacy Trust website at

The Link Group will make reasonable efforts to provide you reasonable access to any of your personally identifiable information we maintain within 45 days of your request. We provide this access so that you may review, correct, amend, or request deletion of your data. If we are unable to process your request within 45 days, we will tell you when we are able to provide access. In the unlikely event that we are unable to grant you access, we will explain why we cannot do so.  Under certain conditions, individuals may invoke binding arbitration.


Changes to this Privacy Policy

The Link Group may update this policy. We will notify you about significant changes in the way we treat personal information by placing a prominent notice on our website.


Questions, Suggestions and Complaint Resolution

If you have an information privacy inquiry and feel that your inquiry has not been addressed to your satisfaction, please contact us directly at We will make every effort to address your concerns.

If you have questions or suggestions, please contact us at: 

The Link Group Privacy Team

7000 Peachtree Dunwoody Rd.

Building 10

Atlanta, GA 30328

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