Privacy Policy


  • This policy covers how The Link Group treats personal information that we collect and receive during the course of marketing research studies that we conduct on behalf of our clients. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number.
  • This policy does not apply to the practices of companies that The Link Group does not own or control, or to people who The Link Group does not employ or manage.



  • The Link Group sometimes collects personal information, such as your name or e-mail address, when you participate in marketing research studies with us. We do this in order to contact you for payment of research incentives, for contacting you for future research efforts, or to distribute information that you may have requested during participation in a research study. We may occasionally combine information about you that we have with information we obtain from other sources, such as the Dun & Bradstreet database or other research sample sources.
  • The Link Group uses the information we collect for demographic analysis of research data; we do not share your personal information at the individual level with any outside parties, including our research clients. All data reporting that we do for our research clients is done anonymously; your research responses will never be associated with you by name.
  • The Link Group will inform respondents in detail as to what they are agreeing to when participating in research.



  • The Link Group will not contact children under age 13 for research purposes without a parent's permission.
  • The Link Group will not ask a child under age 13 for more personal information than is reasonably necessary to participate in a given research study.



  • The Link Group does not rent, sell, or share personal information about you with other people or nonaffiliated companies.



  • The Link Group sometimes records research sessions, such as focus groups, one-on-one interviews, or telephone interviews, for note taking and documentation purposes. If we do so, we will inform our research participants prior to recording and will give them the opportunity to decline to be recorded. Research respondents must grant us permission to record in order for us to proceed with recording.



  • With the exception of individuals whom we may recruit for participation in an ongoing research panel, we do not maintain information on you as an individual; we do not maintain preferences or “account information” as we do not have user accounts for our research participants.
  • Research panel members will have access to their individual account information so that they can modify or update their personal information, such as name, occupation, e-mail address or other pertinent information. The mechanism for updating such information will be shared with panelists at the time they enroll in a panel.
  • Anyone who wishes to opt out from contact for research studies may do so at any time by sending an e-mail to
  • Note that The Link Group often works with outside research sample providers, such as ResearchNow or M3. In these cases, we rely on those companies to provide research participants who have agreed to participate in research studies. If we contact you through one of these providers, you may still opt out with us and you may also contact us to determine which source we used to obtain the information necessary to contact you.
  • We limit access to personal information about you (name, e-mail address, mailing address, phone number) to employees who we believe reasonably need to come into contact with that information to contact you for research studies or for payment to you for your past participation in such studies.
  • We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.
  • We do not share or distribute your personal information outside of our organization and our research partners; we only share information with research partners when necessary to conduct a research study.



  • The Link Group may update this policy. We will notify you about significant changes in the way we treat personal information by placing a prominent notice on our website.



  • If you have an information privacy inquiry and feel that your inquiry has not been addressed to your satisfaction, please contact us directly at . We will make every effort to address your concerns.
  • If after contacting us you still feel that the matter has not been resolved to your satisfaction, you should contact the US Federal Trade Commission at

 If you have questions or suggestions, please contact us at:

The Link Group
Customer Care - Privacy Policy Issues
5175 Highgate Drive
Durham, NC 27713
ATTN: Privacy Officer
(919) 313-2000

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