• Determination:

    A freak snowstorm didn't stop us from hitting our interview quotas for new laptop designs.

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  • Reach:

    Putting boots on the ground in Indian farmers’ markets to find our target audience.

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  • 720 Degrees:

    Going beyond the usual suspects for a complete view of men’s health.

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  • Insights:

    Using video evidence to bring research findings to life.

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  • Understanding:

    Watching products come out-of-the-box in real time to see what really happens.

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  • Perception:

    Watching doctors and patients together to understand how healthcare succeeds and fails.

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  • Empowerment:

    Using handheld cameras allows Alzheimer’s patients to express emotions.

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  • Access:

    Going into the operating room to study complex cardiac procedures.

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  • Connecting the dots:

    Sifting through hundreds of thousands of comments to make sense of consumer sentiment.

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  • Vision:

    Shuttling patrons between fast food stores to create a clear picture of what works and why.

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  • Speed:

    A last minute disaster check for advertisements conducted in record time.

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  • Empower:

    Providing targeted deliverables to ensure the research is impactful and empowers employees at all levels to act.

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  • In-Depth:

    Uncovering opportunities for a fashion brand within the Chinese market.

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  • Immerse:

    Walking a mile in patient and caregiver shoes to deeply understand our client's new therapeutic area, schizophrenia

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  • Adapt:

    Connecting with young teenagers to discover what drives their shoe purchases.

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  • Creativity:

    Using a unique research tool to optimize positioning of a new medical product.

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  • Tailor-made:

    Customized segmentation research with an added touch to save the client time and money.

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  • Actionable:

    Making a complex line of home entertainment products easy to visualize and execute.

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  • Accessible:

    Streamlining research results so that they are accessible and applicable to all internal stakeholders.

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  • Targeted:

    Using a unique approach to segment patients within a little-understood disease state.

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Global research tailored to fit your needs. Not the other way around.


Global research doesn’t have to be accompanied by prolonged timelines, obtuse processes, supersize budgets and über frustration. The Link Group gives you the smart research you need… and service you deserve. We know our approach to business is a bit different. And we’re proud of that.

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