Flexible, efficient research isn’t the only way—but it’s the best way.

“Easy to work with. True insights. Meet client needs.” Those were our founding tenets. Almost two decades later, our capabilities and experience have grown tremendously, but our core values haven’t changed. The Link Group has proven time and again that smarter research and better service make for happier clients and superior results.

the link group napkin, circa 1992

Like many great ideas, our philosophy was first sketched on a cocktail napkin. And we were on target. See for yourself.

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