The Link Group is a leading strategic insights consultancy
powering your business through custom market research
design, true partnership, and unparalleled service.
You’re not our only client- it just feels that way.
What We Do
We are a true strategic thought partner.
Our jobs are to listen, and we start by deeply listening to you. We ingrain ourselves in the needs of your brand and then walk you through a customized market research process to solve big, complex questions in an exceptional way. You’ll get inquisitive quick-thinkers, masterful methods, and a-ha! moments you can act on.
Research Is Our Craft.
Everything we do is custom and aligned to the business objectives. Our nearly 3 decades of cross-industry experience means our in-house toolbox of creative qualitative, quantitative, and ethnographic methodologies is deep, broad, and proven.
Strategic Thinking.
As a company built by brand managers, we are expert strategists and facilitators. We bring an opportunity mindset to research - keeping the end goal in mind as we design, execute, and analyze the results to deliver meaningful business implications.
How Matters.
Trust in data is everything. Executing research of the highest integrity is our priority, and that means getting the right sample in the right way. Privacy, compliance, data quality and research inclusion - we think of it all, so you don't have to.
Actionable Insights.
We insightfully analyze and communicate research findings with clarity, vision, and creativity. Whether it's through immersive storytelling or clean visualizations, the goal is always to make it easy to digest and easy to act upon.
“The Link Group is not just a market research provider but has become one of my trusted thought partners. Their approach to each project feels creative and personalized—with results that are not just detail oriented, but deeply thoughtful and actionable. After years of partnership and dozens of projects, I can confidently say I’d recommend them to anyone looking to better understand their consumers.”
Retail Client
“The Link Group has been a strategic partner of mine for almost a decade; no matter the brand, they live and breathe our strategy and objectives well above the project level. I trust them implicitly no matter the level or degree I am able to be involved in any project, they are ingrained in our thinking from start to finish. Their method of project management goes well beyond the end of the project, is masterful, and always results in valuable and actionable insights that help inform our strategic needs.”
Pharmaceutical Client
“Working with TLG never feels like work… They are exceptional in their field and deliver results that are organized & easy to follow. The team is a professional yet fun group with great energy! I always look forward to collaborating with them on every project.”
Retail Client
“TLG truly excels in all areas, but what rises to the top is client service. The project managers anticipate my next question before I ask it and make my life so much easier during stressful market research projects. They are thorough, responsive and have a clear understanding of the goals of an individual study. They are truly members of the team as they engage during the research, often having key information at their fingertips due to their attention to detail. I have consistently worked with excellent project managers who go on to more senior positions in the company. No one else has a project management team that comes close to what TLG provides.”
Pharmaceutical Client
Our Expertise
Linkers live at the intersections of industry.
You won’t find this expertise everywhere – from pharmaceuticals to retail to technology & services, we’re not siloed, and that’s by design. Fortune 500 clients choose us because we have a remarkable ability to connect the dots, explore intricacies, and see potential. Our cross-industry agility is the birthplace of our innovation, so get ready to reap the benefits for your global research.
Who We Are
Your all-time favorite research partner.
Fueled by extraordinary people & highly engaged teams, we’re ready to deliver the research experience you’ve been waiting for. Linker culture is one-of-a-kind, and our story makes all the difference in how we collaborate to deliver answers to your questions. Flexible, fast, and fun – we like doing business this way and think you will too.
Contact Us
Ready to talk to the right researcher?
We typically work directly with end-clients! Tell us more about you and the work you’re looking to do, and we’ll have the Linker with the right expertise reach out directly. There’s no sales team at The Link Group, so you’ll get personal attention & authentic connection from a researcher right away. See for yourself what smarter research and better service feels like.
Durham
5175 Highgate Drive
Durham, NC 27713
(919) 313-2000
Atlanta
7000 Peachtree-Dunwoody Rd
Building 10 Atlanta, Georgia 30328
(770) 350-0075
Office Art by Berkley Wooten, Linker alum and moderator extraordinaire