Insights that power
your business.

An experience that exceeds
your expectations.

The Link Group is a leading strategic insights consultancy powering your business through custom market research design, true partnership, and unparalleled service. You’re not our only client- it just feels that way.

Insights that power your business.

An experience that exceeds your expectations.

The Link Group is a leading strategic insights consultancy
powering your business through custom market research
design, true partnership, and unparalleled service.
You’re not our only client- it just feels that way.

What We Do

We are a true strategic thought partner.

Our jobs are to listen, and we start by deeply listening to you. We ingrain ourselves in the needs of your brand and then walk you through a customized market research process to solve big, complex questions in an exceptional way. You’ll get inquisitive quick-thinkers, masterful methods, and a-ha! moments you can act on.

Research Is Our Craft.

Everything we do is custom and aligned to the business objectives. Our nearly 3 decades of cross-industry experience means our in-house toolbox of creative qualitative, quantitative, and ethnographic methodologies is deep, broad, and proven.

Strategic Thinking.

As a company built by brand managers, we are expert strategists and facilitators. We bring an opportunity mindset to research - keeping the end goal in mind as we design, execute, and analyze the results to deliver meaningful business implications.

How Matters.

Trust in data is everything. Executing research of the highest integrity is our priority, and that means getting the right sample in the right way. Privacy, compliance, data quality and research inclusion - we think of it all, so you don't have to.

Actionable Insights.

We insightfully analyze and communicate research findings with clarity, vision, and creativity. Whether it's through immersive storytelling or clean visualizations, the goal is always to make it easy to digest and easy to act upon.

Our Expertise

Linkers live at the intersections of industry.

You won’t find this expertise everywhere – from pharmaceuticals to retail to technology & services, we’re not siloed, and that’s by design. Fortune 500 clients choose us because we have a remarkable ability to connect the dots, explore intricacies, and see potential. Our cross-industry agility is the birthplace of our innovation, so get ready to reap the benefits for your global research.

Who We Are

Your all-time favorite research partner.

Fueled by extraordinary people & highly engaged teams, we’re ready to deliver the research experience you’ve been waiting for. Linker culture is one-of-a-kind, and our story makes all the difference in how we collaborate to deliver answers to your questions. Flexible, fast, and fun – we like doing business this way and think you will too.

Contact Us

Ready to talk to the right researcher?

We typically work directly with end-clients! Tell us more about you and the work you’re looking to do, and we’ll have the Linker with the right expertise reach out directly. There’s no sales team at The Link Group, so you’ll get personal attention & authentic connection from a researcher right away. See for yourself what smarter research and better service feels like.

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Durham

5175 Highgate Drive
Durham, NC 27713

(919) 313-2000

Atlanta

7000 Peachtree-Dunwoody Rd
Building 10 Atlanta, Georgia 30328

(770) 350-0075

Office Art by Berkley Wooten, Linker alum and moderator extraordinaire