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Measuring What Matters: A Donor-Centered Approach to Market Research Trackers

The Link Group has had the pleasure of working with North Carolina Arts in Action (NC AIA) over the past seven years. NC AIA, a non-profit organization, empowers children in elementary schools through dance and live music, regardless of abilities and socio-economic...

Company Announcement

The Link Group's journey began one night in the summer of 1994. Forget fancy whiteboards – Brad and Tom sketched out their vision for a unique market research firm on a (slightly greasy) cocktail napkin. The napkin met its fate in the trash, but their dream lived on!...

How to Identify AI Survey Fraud

Surveys are a cornerstone of market research, but what happens when the data itself becomes unreliable? AI has revolutionized many aspects of our lives, and research is no exception. But with this progress comes a new challenge: AI survey fraud. Have you ever...

Qualitative vs. Quantitative Research: How to Choose a Research Method

Discover the role that qualitative vs. quantitative research can play in your brand research – and how to choose one. When you think of market research, you might picture a standard, mundane survey. But there are actually many layered and intriguing ways to learn...

How to Gather Healthcare Customer Insights

The benefits of customer insights – from brand positioning to product development and marketing campaigns. What are patients and healthcare providers’ priorities when it comes to choosing a treatment or pharmaceutical option? And why does it matter now more than ever?...